Inveigling new customers to your website is no longer a simple process, and converting these visitors is more cut-throat than ever. With the changes in Search Engine Optimisation and Google’s algorithm creating new, engaging content on a regular basis is fast becoming the most important factor of any marketing plan. But it is not a set and forget technique, it’s an ongoing process that works best when its integrated into your other marketing techniques particular social media and email marketing. The good news is that search engines love fresh, informative content and it directly affects your organic search rankings. It’s also one of the highest contributing factors to customer engagement and in turn conversion.
Our Content Marketing Methodology
Creating fresh, engaging content on a regular basis can be formidable, particularly when you’re trying to run a business and wearing many hats. We help take this fear out of the process by working with you to develop a clear masterplan that is tailored to your business and industry. We staunchly believe that marketing cannot be approxiamted in a one size fits all manner, and most importantly that any marketing must be true to your brand. Our marketing experts and experienced copywriters will work closely with you to ensure that you’re involved in the process as much as possible and that you’ve signed off on any content before it is published to your website.